venerdì 14 giugno 2013

International Mercedes-Benz Key Visual 2014 by Carine Roitfeld e Stephen Gan

The all-new S-Class presented  with the model,Sui He, in this stunning image signed by  Carine Roitfeld and Stephen Gan .

Stuttgart. A seductive dreamily split on the side of a road a car equally desirable, the S-Class. Both possess a bewitching charm and overwhelming. The woman that blowing a kiss into the camera in the new key visual Mercedes-Benz signed by Carine Roitfeld and Stephen Gan.
 The all-new S-Class is the perfect blend of features that challenge the limits of technology, efficiency and design, representing the total agreement between the parties. The perfect definition exterior, the interiors, and the sporty touch are the ideal companion for the modern beauty of the Chinese model Sui He.
 The strong point of this campaign is Carine Roitfeld,  the creative director and stylist , who tells an evocative story of charm and seduction. In this new film ,Sui He wears a dress designed by Carine same one that manages to highlight the timeless elegance reflected in the image of the woman in the car and contrast intense aerial shots.

La nuovissima S-Class presentata con la modella Sui He in un’immagine mozzafiato firmata Carine Roitfeld e Stephen Gan
Stoccarda. Una donna seducente contempla con aria sognante sul ciglio di una strada una macchina ugualmente desiderabile, la S-Class. Entrambe posseggono un fascino ammaliatore e travolgente. La donna soffia un bacio alla macchina nel nuovo key visual Mercedes-Benz firmato Carine Roitfeld e Stephen Gan.
La nuovissima S-Class è la perfetta fusione di caratteristiche che sfidano i limiti della tecnologia, dell’efficienza e del design, rappresentando il totale accordo tra le parti. La perfetta definizione esteriore, gli interni ricercati e il tocco sportivo sono i compagni ideali per la moderna bellezza della modella cinese Sui He.
La forza motrice di questa campagna è la creative director e stylist Carine Roitfeld, che ci racconta un’evocativa storia di fascino e seduzione. In questo nuovo film Sui He indossa un abito disegnato da Carine stessa che riesce a evidenziare l’eleganza senza tempo riflessa nell’immagine della cotrapposizione macchina e donna nelle intense riprese aeree.

The protagonists:

Mercedes-Benz S-Class
The S-Class is not only the cutting edge technology of Mercedes-Benz but also a real development of the automobile in general. The search for the best stands out particularly in the interior: seats, air conditioning, controls, design, comfort and safety of the rear seats.

Carine Roitfeld, Creative director and stylist
Carine Roitfeld embodies the Parisian sophistication, having reigned as editor in chief of French Vogue for a decade and still being fashion director of Harper's Bazaar. Former model and muse of Tom Ford, Carine is a fashion icon with a powerful aesthetic influential and sexy.

Stephen Gan, Art director
Stephen Gan is a leader in the image, co-founder of the influential art collection of the New York Visionaire and V Magazine. Artistic Director for various exhibitions, Stephen Gan is also the creative director of Harper's Bazaar and CR Fashion Book

Sui He, Model
Originally from the Zhejiang, Sui He is one of the most important Chinese models. His resume boasts a prestigious contract with the legendary company cosmetich Shiseido and appears in champagne advertising by KARL Lagerfeld, Lane Crawford and H & M and magazines such as W, iD and AnOther.

Max von Gumppenberg and Patrick Bienert, Photographers
The photographers of Monaco Max von Gumppenberg and Patrick Bienert been working together since 2007, contributing regularly with renowned publications such as CR Fashion Book, V Magazine and Vogue Germany.

Gianvito Rossi, Shoe designer

Since its first collection for Spring Summer 2007 during Milan Fashion Week, Gianvito Rossi has been acclaimed by the international buyers. The aesthetics of the shoe brand embodies the modern sensuality, discretion and pure design that gives every woman her natural femininity.

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