Milan, December 17, 2014 - The winning team is not exchangeable.
For the third consecutive season Italia Independent entrusts to Independent Ideas ( creative agency of the Group), the task of creating the new ADV campaign for the Spring / Summer 2015 eyewear collection.
This time they focus on some of the crafts that have made Italy famous in the world. Were again called Pierpaolo Ferrari, photographer and artist of international renown,and Alberto Zanetti, his collaborator, to translating in images the soul of the brand, with that original irony that distinguishes their creations.
Italia Independent celebrates the value Italianness, artistic and craft production, known and appreciated all over the world. That "Know how" that enriches the traditional meaning of "Made in Italy".
"Italian Portraits", Italian arts and crafts, this is the concept of the new campaign: the shots portray the emblematic figures of these qualities all Italian, recognized and recognizable: the chef, the designer, the conductor, the photographer, the director, actress, fashion designer, the architect, the engineer up to Formula 1.